For people who still want to train hard. Just not at the expense of everything else.

Build strength, fitness and long-term health with evidence based strength and conditioning training programs designed for people balancing work, family, sport, and everything in between.

LEARN MORE
15+ years coaching experience 1:1 COACHING CAPPED AT 5 CLIENTS ATHLETES WHO LEAVE THE GYM CONTINUE WITH ME ONLINE
Sound familiar?

Training isn't the question.
Fitting it in is.

THE PROBLEM IS THAT

Most programs are built for someone who doesn't exist.

The textbook athlete. Unlimited time, no injuries, a schedule that never changes, nothing competing for their time and energy.
That person is not most people — and programs built for them fail most people. Here's why:

No intelligent structure

Exercise selection, loading, intensity, and recovery between sessions aren't afterthoughts — they're the job. Programs that ignore these principles don't just stall progress. They're a reliable path to burnout, injury, and starting over.

No adaptability

Adaptability is a fundamental of intelligent program design. Rigid programs break down the moment life outside the gym demands more. A well-designed system accounts for that from the start.

Unqualified advice

There's a difference between someone who understands program design and someone who's good at selling one. Most of what gets marketed as programming is the latter. 

Designed to impress, not progress

More is not better. Long sessions, high volume, constant variety. It looks like a lot of work because it is. Volume without structure isn't programming — it's wasted time and effort.

There's a different approach
HOW THIS WORKS

Two ways in. One philosophy.

What most people need isn't more volume or complexity — it's a smarter system that delivers results and maximises your time in the gym. If you're self-directed and just need a program you can trust: the subscription streams are built for you. If your goal is specific, your situation is complex, or you want the higher-touch approach with a coach in your corner: that's what 1:1 is for.

Subscriptions

Everyday Athlete Flagship Programs

No contractS. Cancel anytime.
  • Every subscription builds year-round fitness
  • Improve your strength, conditioning, performance, body composition, recovery, and prevent injury
  • Intentionally and thoughtfully programmed to maximise results, and your time in the gym
  • Coaches notes and demo videos for every session
  • In-app chat to ask questions, share wins, and connect
  • Whether you can train 2 days a week or 6, you'll progress without compromising results
PICK MY PROGRAM

Billed monthly in USD via TrainHeroic. Cancel anytime from your app account settings.

The only condition is that you show up.
The programming will meet you there.

After you sign up

What happens next.
Exactly.

Here's what to expect from each option.

Subscriptions
1

Choose your stream

Pick the program that aligns with your training availability. Because each track speaks the same programming language, switching tracks is seamless. When life's demands change, your training can shift with you. No starting over. No losing momentum. Adjust and keep moving forward.

2

Hit the ground running

Once you join, you'll get immediate access to your chosen program via the TrainHeroic app. Every program starts where the current cycle is at. The program design and principals used mean you will never have to play catch-up.

3

NO GUESSWORK

Each session comes with coach's notes and demo videos. Use the in-app chat to ask questions if you need clarification on the notes, I respond personally. 

1:1 COACHING
1

onboardING

Submit an on boarding form This is where you select the service you would like: Everyday Athlete or Pre & Postnatal. It also asks about your goals, training history, schedule, equipment, and general health.

2

Your program gets built

I then build a fully custom program based off your onboarding information. It's designed 100%, for you. You'll receive a welcome email with everything you need to know and what happens next.

3

Train with ongoing support

I review your training videos weekly. You have direct chat access to me, and program adjustments whenever they're needed. The program evolves with you — if your goals shift or circumstances change, we adapt.


ABOUT ELA

What 15+ years on the gym floor has taught me.

I’ve been the athlete who built their life around training. And I’m now the person who has to fit training around life. I understand both - not just as a coaching concept, but through lived experience.

After more than 15 years coaching people in person, I’ve learned that where most programs fail is the gap between what looks good in theory and applying it consistently when life isn't perfect. Work, kids, stress, changing schedules and competing priorities all influence how we train. Good coaching should account for that.

My coaching is shaped by years of continued learning and thousands of hours coaching people in person. The goal isn't to create the perfect program on paper - it's to build one that's structured enough to drive progress, flexible enough to adapt as life changes, and engaging enough that you actually look forward to training. 

The fitness industry rewards attention, extremes, and people pretending to be experts in everything. That’s never been my approach. My focus is helping people get stronger, move better, and build a lasting relationship with training - one that improves their life outside the gym, without requiring them to live in it.

Because the best program isn't the one that looks perfect on paper. It's the one you can follow six months from now.

Client results

The proof is in the programming.

Selected for the Australian Dragon Boat Team

I made the Australian Team and was in the top 5 females for the benchmarking. Incredible achievement for only dragon boating for less than 3 years.

Lena came with one goal: get strong enough to make a difference in the boat ahead of the World Championships in Germany. No weight training background. New to dragon boating. She trialled for the Australian national team. She made it — top 5 females nationally for the benchmarking requirements, in under 3 years of the sport.
L
Lena
1:1 client · Dragon boater · No prior strength training
Pain gone. Stronger than ever.

I have never felt better and any pain or injury I've ever felt has either gone or been minimised. Training doesn't have to be 1.5hrs long to get the results I need.

Already active —  but had never followed structured strength and conditioning programming. Chronic pain that had been written off as "just part of it" cleared within a couple of months. Now feeling stronger than anything they'd done before, in less time.
E
Eloise
Subscription client · New to structured programming
Pricing

No hidden costs.
No sales calls.

Subscriptions

Everyday Athlete Flagship Programs

From
$49
USD per month · 
No contractS. Cancel anytime.

THREE STREAMS AVAILABLE

Everyday Athlete: Base - $39/month
3 full-body strength sessions. 3 optional conditioning days. 

Everyday Athlete: Perform - $49/month
Ideal if you can execute 4-6 days of training. Performance-driven strength and conditioning built for people who’ve trained before (3-5+ years).

Everyday Athlete: Unlimited - $59/Month
Access to 5 programs. One subscription. Switch between them seamlessly if your schedule or goals change.


START MY PROGRAM
1:1 coaching

Everyday Athletes or
Pre&Postnatal

From
$69
per week ·
12 WEEK MINIMUM.

my commitment to you

  • Full intake + onboarding questionnaire
  • Three 30-minute check-in calls across your 12 weeks
  • 100% custom program built around your goals, schedule, equipment, and experience
  • Unlimited program adjustments
  • Weekly video reviews and coaching feedback on key lifts
  • Direct chat access during Australian business hours
  • Nutritional framework and guidance included (optional)


1:1 onboarding

Payment transparency

Your bank will convert payments to your local currency automatically. A small conversion or foreign transaction fee may apply depending on your provider.

Subscriptions: Billed monthly from your sign-up date, via the TrainHeroic app in USD. Cancellations, stream switches, and billing are all managed through TrainHeroic directly.

1:1 Coaching: Invoiced directly by me. Aussie clients billed in AUD, international clients in USD. Billing frequency options available.

guarantee

Put it to the test.

Subscription — 30-day guarantee

Try it for 30 days.

If you sign up, train consistently for 30 days, and feel like the programming isn't the right fit - email me and I'll refund your first month. The only condition is that you actually show up and give it a real go. This isn't for people who sign up and do nothing.

1:1 - Good coaching adapts.

Life doesn't always go to plan. Work gets busy, injuries happen, goals change. That's why your program isn't fixed - it's reviewed, adjusted, and refined whenever it's needed, so your training continues to move you forward.

FAQ'S

Want to know more before you sign up?

My programs are for people who want intelligent program structure and consistent progress, minus burnout. You'll become strong, powerful, and durable — whether you’re playing sport, keeping up with kids, carrying groceries, or just moving through your day. This system builds well rounded fitness: strength to move heavy, aerobic capacity to support recovery and cardiovascular health, and improved mobility/stability/ joint health. 

For 1:1 clients, the program is built from your onboarding information - it is 100% tailored to you and your goals, and adjusted as often as needed.
EA: Base is designed for people who need more flexibility with their training schedule. Full-body sessions are highly efficient, delivering meaningful results even when you have limited time. Because of this, if you can only hit two strength sessions per week, you will still see results.

If you're a 1:1 client, the program is built around the availability you've given.
It doesn't replace it — it's a different model, and why 1:1 clients undergo a movement and conditioning assessment, so I have an understanding of how move before I write your program. This means you're starting with movements relative to where you're at. The onboarding questionnaire covers your level of training experience in detail — what gets built is reflective of the information you provide. You don't need to be advanced. You need to be willing to show up.
If you’re completely new to lifting, the Everyday Athlete: Base program is the best starting point. Subscription clients generally already have a level of familiarity with the gym. Loads are self-regulated, coaching notes guide your decisions, and you’re encouraged to prioritise form over ego lifting. If you have injuries, medical conditions, or concerns, seek clearance before starting. Coaching notes and demo videos are provided, but this is still a self-directed program.
Life happens. If something major changes — injury, family, work — we deal with it. The 12-week minimum exists because that's the realistic timeframe to build consistency and see genuine results. It's not a trap. If your circumstances genuinely change and you need to stop, that's a conversation, not a locked door.
I'm not building a personal brand. I'm building a coaching business, and the difference shows in the work. 10+ years of in-person coaching experience, and results like Lena's — selected for the Australian Dragon Boat Team with no prior strength training background. 

Continuing to coach in person isn't accidental — it's intentional. There's no substitute for real-time information. Watching how people show up on any given day, adapting on the fly, understanding the gap between what someone can do on paper and what they actually bring to a session — that's where programming instincts get sharpened. It's what keeps the online work honest.
That depends on more than the program. Coaching lays the foundation for each session. The other 23 hours of your day are on you. Sleep, nutrition, stress, recovery — these aren't footnotes, they're the majority of the equation, and no program overrides them.

What I can tell you: subscription clients typically notice a difference in how they feel and move within 4–6 weeks of consistent training. Meaningful strength and conditioning progress takes at least 12 weeks of showing up. Anyone who tells you otherwise is selling something. The 12-week minimum for 1:1 coaching exists for exactly this reason.

You do the work.
The program makes sure it counts.

You've read this far. You already know if it's for you. Pick where you want to start.

SUBSCRIPTIONS 1:1 coaching